Free guides
Guides for brands that out-think the big ones.
Free, practical guides on creator gifting, PR boxes, and packaging that people keep. The resources we share on Instagram, as pages you can read, copy from, and print.

10 PR Box Themes That Work
Ideas creators actually want to film. Built for small Shopify brands that can't outspend the big ones, so they out-think them.
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10 Packaging Ideas People Never Throw Away
Put one thing in your box that people want to keep. If they keep it, they show it. If creators keep it, they film it.
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Gift 20 Creators for Less Than One Flight
You can't outspend big brands. So don't. Here's how to out-real them: 20 small creators, 20 boxes they picked themselves, for less than one business-class ticket.
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